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DOMAIN OWNERS GENERATE MORE MONEY AND IMPROVED REPORTS WITH REVENUEDIRECT
Contact: John Smrekar

October 23, 2006 RevenueDirect's Next Generation Domain Monetization Platform Provides Upgraded Services

RevenueDirect, a leading provider of domain monetization services, announces the release of its upgraded service platform that offers several key enhancements for domain owners, including the innovative automated behavioral targeting. Earning money from contextual online advertising is made simple as RevenueDirect�s service platform monitors the behavior of visitors to a particular domain and adjusts the weight of various ad preferences. As such, visitors are provided with the most relevant content and clicks and conversions are maximized for the domain owner.

"This is a win-win feature as domain visitors are more likely to obtain the content they want and domain owners are able to improve their commissions," states John Smrekar, General Manager of RevenueDirect. "Automatic optimization based on visitor behavior is a significant technical achievement. Combining behavioral targeting with semantic parsing and manual keyword optimization provides the ultimate optimization solution."

RevenueDirect's new platform also provides a more powerful reporting engine that updates report data frequently without requiring the client to refresh the browser. Clients are able to generate reports on the fly with great speed, customize and export them according to nearly any variable. Additionally, domain owners are capable of scheduling daily, weekly or monthly reports to be delivered to their email account.

RevenueDirect's new reporting features are part of a completely redesigned management interface that provides domain owners with all details required to manage their portfolios in one centralized console. This management console allows for simultaneous analysis of reporting with optimization and presents all of the client�s domain portfolio information in one intuitive, sortable interface. Domain owners are now able to keep a close eye on their investments by viewing registrar information, expiration date, creation date, name servers, and lock status on the same screen.

Another notable enhancement to the system includes RevenueDirect's flexible payment options. Clients may choose to receive a monthly check or twice-monthly payments to a PayPal account. "Many domain owners welcome more frequent payouts because they can quickly reinvest their earnings in a desirable domain or new domains to round out their portfolio," says Smrekar.

The public can view RevenueDirect's "Quick Tour" application by y visiting www.revenuedirect.com.